Yellow Mellow?
It inspired Van Gogh in his paintings, pushed Lance Armstrong to pedal hard in the Tour de France, and is used for emergency and caution signs around the world. It encourages communication and...
View ArticleInfuse some passion into your brand
I love color. I really do. It’s fascinated me for years and I still get a kick out of finding new color combinations or innovative applications for color theory. Today’s color, red, elicits passion...
View ArticleThe art of guerrilla marketing part 1: Experiential marketing
Guerrilla marketing has become increasingly popular as an effective and affordable form of unconventional advertisement. Guerrilla marketing requires some serious imagination, time and energy rather...
View ArticleThe art of guerrilla marketing part 2: Ambient advertising
What is ambient advertising? Ambient advertising it a form of guerrilla marketing that focuses on integrating ads into any environment, the space around you, often by placing ads in unusual places that...
View ArticleThe art of guerrilla marketing-Part 3: Grassroots marketing
Grassroots marketing, otherwise known as word-of-mouth advertising, is one of the easiest and most efficient forms of guerrilla marketing. Starting from the ground up, grassroots initiatives focus on...
View ArticleAmazing in Motion
Lexus’ new TV spot titled Amazing in Motion – ‘Steps’, which launched in Canada at the beginning of May is extremely captivating to watch but I couldn’t help wondering, what does it really mean?...
View ArticleA Vine is worth 1,000 words
In recent months, twitter launched a new social media platform called Vine, currently the most used video sharing application in the market. The idea behind Vine is that users can create and publish a...
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